Toyota
The catalyst for change
With the 2021 Toyota Sienna release, Toyota wanted to create brand awareness with a content creator series and influencer program that would partner with 4 different creatives with 4 different multicultural consumer profiles. After months of market research, Toyota determined the key automobile features that each consumer profile prioritizes and takes into consideration during the purchasing decision phase. The main social channel that Toyota was putting efforts in was Pinterest first.
how we did it
Studio Cultura worked closely with the five advertising multicultural agencies involved (Atrium Collective, Saatchi & Saatchi, Burrell, Conill, and Intertrend) to create a Pinterest first campaign. Studio Cultura produced the production in Los Angeles from the storyboard to post production. Based on the content strategy that we collaborated on, the different ad agencies were able to push for multiple campaigns categories: Vehicle Creative, Traffic, Awareness and Content Creator Series.
a minivan that the whole family can agree on
More work
Sophie James
For the last 5 years, Sophie James has been producing organically farmed wines. You will see, taste and feel the difference.
Green Earth Farms
A holistically centered brand that values equality for all to have access and resources to healthy food options.