Growing up, I learned that storytelling is woven into the fabric of everyday life. It’s wherever you stop to look for it. In the kitchen, traditions form the soul of our recipes. In music, we find connection through intonations and beats. In fashion, there is an intricate story of color, texture, and technique. These early memories made me curious about who I was, where I came from, and made me fall deeply in love with storytelling.

Growing up in a Spanish-speaking household, the language became an intrinsic part of me. Over the past few years, I’ve immersed myself in other cultures and ways of life, expanding my horizon wherever life would take me.

Hover the story below to get a glimpse of my grandpa's past into his outdoor advertising agency. It is a privilege to honor his legacy. He believed the future was in agriculture... so here we are today with Studio Cultura.