Sophie James
The catalyst for change
Sophie James successfully launched a DTC wine club focused on organic, low invention wines with zero sugar or preservatives. Sophie James is focused on producing wines that are good for our environment, good for soil health, good for farmers and good for the consumer.
Sophie James advertising creative didn’t support the messaging and voice of the brand. Sophie James needed to create stronger branded campaigns with a unique and tailored art direction to support membership and audience growth. Sophie James needed a clear brand identity and materials to communicate their brand story in order to scale their mission and evolve into the next step of their business.
How we do it
The Studio Cultura team worked with Sophie James to determine how the brand essence would be translated into visuals. We strategically planned campaigns aligned with key wine release dates, marketing initiatives, and product launches such as the Sparking Rosé in 2020.
The narrative
We wanted to art direct an organic world where mother nature speaks for herself. This universe is lush with fruits, flowers and natural materials. A place where the consumer can connect with the natural world, indulge and take pleasure in a glass of wine without the guilt.
A wine with the health of the soil, farmers and consumers in mind
