Cin Cin
The catalyst for change
Natural wines and non-alcoholic beverages are undoubtedly on the rise. Consumers are prioritizing their physical and mental health. Forecasting reports discuss how consumers that fall in this profile aren't claiming to not drink at all, but when they do drink, they are more cognizant as to what they digest in their bodies and where the product comes from. There is a need for honest and clean brands to be at the forefront. With clean beverage pop ups curated throughout cities, restaurants adding clean beverages to their current drink menus and brands educating the consumer to their 'why', this sector forecasts to only keep increasing their market share and revenue. Organic wine is expected to grow 10.5% in revenue from 2023 -2029. With Cin Cin, we wanted to explore new territory with natural wines and simultaneously expand into the green hospitality space.
how we did it
The Studio Cultura team strategically observed and analyzed real life human behavior and researched the psychology of how humans interact with others while socializing. We created storyboards with photographs of people from different eras from Pinterest and took their body language and translated into what is the Cin Cin animation. Once we developed the concept, illustration style and motion language, we brainstormed how this would translate and communicate via multiple applications.
The pleasure of good music, good company and good wine
The narrative
We wanted to design a panoramic animated illustration that would live primarily on the website homepage, but take parts of the motion design for digital, social and print marketing. We chose to illustrate to be able to tell the story of an experience from a character’s perspective. But we intentionally set up the creative to where the brand could grow in multiple directions with the illustrations and blend in different mediums, such as real life visual assets, and keep the marketing fresh but consistent.
More work
Sophie James
For the last 5 years, Sophie James has been producing organically farmed wines. You will see, taste and feel the difference.
Green Earth Farms
A holistically centered brand that values equality for all to have access and resources to healthy food options.