Green Earth Farms
The catalyst for change
Green Earth Farms is a holistic centered brand that values equality for all to have access and resources to healthy food options. The concept came about the need of creating awareness of the lack of access to healthy food for a reasonable cost. The concept was developed keeping not only the consumer in mind, but the farmers, the true supplier behind the brand.
The narrative
The Studio Cultura team researched the different style of illustrations from illustrations from the 1950's to modern day trends. The approach we took with the characters was to illustrate them as simple human beings reverting back to basics. Farmers tend to blend with the environment without drawing zero attention to them, so outlining them in black and white with subtle hints of color allowed us to communicate the humbleness of farmers. We added fluorescent grain to give the farmland the depth that it represents.
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