Ranch Lands
The catalyst for change
Ranchlands is an agricultural-based family ranching business that owns and manages livestock operations in the American West. Their mission is to promote the conservation of rangelands, and improve the quality of life for people living and working on ranches through innovative and sustainable business ventures. In addition, Ranchlands runs a series of complementary land-based businesses including hospitality experiences, a leather shop, strategic advisory services, and ecotourism.
Ranchlands needed to elevate their video marketing in order to keep up with the demands of digital marketing and continue to create brand awareness and expand their audience reach.
how we did it
The Studio Cultura team created a series of videos to highlight the traditions of ranching and highlighting the people working on the ranches. We created a content strategy on how to best utilize all the assets to their fullest potential.
Our approach to this campaign was to keep it a vérité style documentary. We studied the history, mission and philosophy of Ranchlands going into the production. During ideation, we discussed what the final product should convey and we followed the essence of their culture while photographing and filming.
perserving the ranching heritage and traditions by living them
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